Tuesday, March 14, 2006

What's wrong with supermarket yeast?

As usual, I went last Saturday to buy some fresh yeast for baking bread (see on Foodings if you can read French), this time at the New Malden Tesco's.

The bakery staff answered me that it was company policy not to give it anymore, because "if it's a bad batch, some customers have sued Tesco's".
But what happens if they bake bread with a bad batch then?

Last week-end, the bakery staff at the Clapham Asda looked like they could not be asked, told me that it was their policy not to give any and started to argue between themselves. I went to the customer information desk and complained, they told me it was an "old policy" but that they did not have any at the time.

As far as Sainsbury's are concerned, they sell it and it's usually fresh.

Otherwise, Richmond bakers can find fresh yeast at Olivers' (great health/organic shop in Kew station approach, ins't it Joanna?

Unfortunately, the frest yeast I find in the UK still does not smells as good as the one I find find in Franch bakeries and does not rise as much. Sainsbury's is the best, the one I find at Oliver's is not bad but it a bit brown and squidgy, not silky and soft.

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