Monday, March 13, 2006

Wall Mart gets it, Sainsbury's doesn't

Read today that WalMart (site down today!) is enlisting bloggers to help try restore their ailing public image:
Wal-Mart enlists bloggers in P.R. campaign (The New York Times, 6/03/06)

Compare and contrast this with the surreal conversation I had on Friday with Sainsbury's PR lady when I called to try enquire about their labeling policy:

Are you a journalist?
No, I am a blogger

A what?
A blogger, someone who posts on blogs.

Sorry, we only deal with *proper* journalists
Ah, so you don't recognise blogs as an influential outlet then?

So I suspect I can't send you my question? Because your form doesn't work.

No. Our form works.
No, your form doesn't work. And I'm sure the blogging community will appreciate this... Bye....

(note that ASDA's form does not take URL's either :-(

Tags: , , , , ,

No comments: