Monday, October 21, 2013

Homebase asked for my views....

... and so I'd think I'd share them.

Here's the survey I filled after I went there to buy some ericaceous compost -which, as usual, was out of stock.

Very limited product range, not for serious DIY, high-prices, items always out of stock.

If you want to be positioned lifestyle, then you'd be stocking exciting things, not middle of the road products.

I only go there because it's close to home, otherwise B&Q and Screwfix are my first choice for DIY, Squires is way better for gardening and Wickes is way cheaper.

Bottom line: you are on several distinct segments and you do all of quite badly.

Is there anyone out there to defend them or are they quickly becoming irrelevant?

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