Friday, July 17, 2009

My do Barclays offer Oyster on a Barclaycard if they can't manage both seamlessly?

I've got a Barclaycard. It used to be Gold (no idea what it add to the standard, but it's a bit cooler).
Used to be, because I had the idea to try the new Barclaycard with an Oyster card on it -probably so that both the government Big Brother and the Barclays Little Brother (or is it the other way around) has the possibility to always know where I am on the underground network.

The least I can say is that the customer experience isn't very seamless.

First, you have to give up your gold card and reapply for a new Barclaycard -which they don't make in any other metal than standard plastic. Since I never really saw the benefits of the Barclaycard Gold, it did not bother me but it's daft from a marketing standpoint (why create product tiers if you can't carry them across your portfolio?).

More annoyingly, you have to reapply for a direct debit, send the form, etc... They can't do it for you, nor have they the intelligence to pre-fill the form you send them. #fail, as I tweeted today.

Then, if you loose your card and get a replacement, they're not smart enough to relink the Oyster and the Barclaycard. They probably call it a daftcard?

So, when that lady (or whatever gender is that made up name meant to confer) sent me an email with the following question, here was my reponse:

Aderemi Ademola
Aderemi Ademola
Oyster Customer Services Manager

"We hope you are satisfied with the level of service you have received."

Quite frankly? No.

I've got my Oyster on my Barclaycard -it's the same card! Why do I have to deal with all that then?

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