Less is more: good design is less design

I was reading an interview from Terence Conran (which I can't find today :-( where he spoke of car designers being too conservative and over-complicated.

Surely, there are few tings more complicated than designing a car -there are so many engineering and safety constraints- but I feel that the main restriction in car design has become corporate marketing. It's peculiar for instance that they should copy each other: the Audi single-frame (which could look much nicer would it not have the licence plate in the middle) came from the same designer who invented it for Alfa Romeo before moving to Seat (part of the VAG as Audi and Lamborghini). Now even the new Golf GTI has a single frame...

Anyhow, in terms of design as with many other things, less is more. It's easier said than remembered, this video should be a useful nudge to all marketeers:

Microsoft Designs the iPod (Office-humour.co.uk)


Tags: humour car automotive design marketing