Masochistic commuters?

This arrived in my Feedreader today:
Half of passengers unhappy with cost of rail travel (The Guardian)

Correct me if I'm wrong but Britain has the most expensive trains in Europe (or the World?) and all that for a poor service. And the situation is not improving, as "regulated fares, which cover season tickets and saver tickets, have risen in price by an average of 3.9%, while unregulated fares, which include cheap day returns, have increased by 4.5%."

Yet, "45% [of passengers] said they were satisfied they were getting good value, while 33% said they thought ticket prices offered poor value."

Have we found the masochistic half of the population?

Link: Rail Passenger Council